Shoe post (with a nod to Dr. Virago)

I hate to advertise for wealthy and heartless corporations, but did you know that at NIKEID.COM you can build your own running shoes, select colors to suit your every whim, and even have a short personalized motto embroidered on the back (so that, presumably, the folks you smoke will have something to read)? I've got my eye on a pair of Shox Cogs. I'm either going to look like the most fabulous thing on the road or like a Pride parade. Possibly both.